![\"\"](\"http:\/\/circassiancenter.com\/tr\/wp-content\/uploads\/2019\/12\/TV-YAYINCILIGI-BITERKEN-b.jpg\")
<\/p>\n<\/p>\n
YEMUZ Nevzat Tarak\u00e7\u0131<\/strong><\/p>\n Y\u0131llard\u0131r \u201cDevlet neden bize \u00c7erkes\u00e7e yay\u0131n yapan bir TV<\/strong> konusunda yard\u0131mc\u0131 olmuyor.\u201d demekten yorulduk, usand\u0131k. TV YAYINCILI\u011eI B\u0130T\u0130YOR BAHANEM\u0130Z KALMADI GELENEKSEL MEDYA TAHTINI DEVRED\u0130YOR DE\u011e\u0130\u015e\u0130M\u2026 DE\u011e\u0130\u015e\u0130ME ADIM UYDURALIM NOT:<\/strong> Sevgili dostlar\u0131n yeni y\u0131l\u0131n\u0131 tebrik eder, 2020\u2019nin adalet ve bar\u0131\u015f y\u0131l\u0131 olmas\u0131n\u0131 dilerim.<\/p>\n","protected":false},"excerpt":{"rendered":" YEMUZ Nevzat Tarakçı Yıllardır “Devlet neden bize Çerkesçe yayın yapan bir TV konusunda yardımcı olmuyor.” demekten yorulduk, usandık. TV’nin, kültürünü yaşatma gayreti içinde olan bir toplum için ne kadar hayati öneme sahip olduğunu gece, gündüz anlattık durduk. Hatta bu konuda bazen komik, bazen de dikkat çeken kampanyalar yürüttük. Adige TV, Çerkes TV kampanyaları… ama olmadı! […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-15620","post","type-post","status-publish","format-standard","hentry","category-yazarlar-yemuz-nevzat-tarakci","entry"],"_links":{"self":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/15620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/comments?post=15620"}],"version-history":[{"count":1,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/15620\/revisions"}],"predecessor-version":[{"id":15625,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/15620\/revisions\/15625"}],"wp:attachment":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/media?parent=15620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/categories?post=15620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/tags?post=15620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTV\u2019nin, k\u00fclt\u00fcr\u00fcn\u00fc ya\u015fatma gayreti<\/strong> i\u00e7inde olan bir toplum i\u00e7in ne kadar hayati \u00f6neme sahip oldu\u011funu gece, g\u00fcnd\u00fcz anlatt\u0131k durduk.
\nHatta bu konuda bazen komik, bazen de dikkat \u00e7eken kampanyalar y\u00fcr\u00fctt\u00fck.
\nAdige TV<\/strong>, \u00c7erkes TV kampanyalar\u0131\u2026 ama olmad\u0131!
\n\u00dcz\u00fcld\u00fck, k\u0131r\u0131ld\u0131k\u2026
\nPeki, \u015fimdi durum ne?
\nTV ihtiyac\u0131m\u0131z devam ediyor mu, \u00a0yoksa TV\u2019ye ihtiyac\u0131m\u0131z kalmad\u0131 m\u0131?
\n<\/strong>Veya TV\u2019nin yerini tutan farkl\u0131 olu\u015fumlar m\u0131 var?<\/p>\n
\n<\/strong>G\u00fcn\u00fcm\u00fczde klasik TV yay\u0131nc\u0131l\u0131\u011f\u0131 bitti, bitiyor.
\nPeki, yeni yay\u0131n mecralar\u0131 TV\u2019nin yerini al\u0131rken biz \u00c7erkes toplumu h\u00e2l\u00e2 ezberimizi mi tekrarl\u0131yoruz?
\nYoksa \u00e7ok s\u0131n\u0131rl\u0131 imk\u00e2nlarla dahi m\u00fcmk\u00fcn olan Youtube\u2019de yepyeni TV haz\u0131rl\u0131klar\u0131<\/strong> m\u0131 yap\u0131yoruz?<\/p>\n
\n<\/strong>D\u00fcn, TV kurmak, \u00e7ok b\u00fcy\u00fck paralar gerektiriyordu.
\nBir TV sahibi olamamakla<\/strong> belki hakl\u0131yd\u0131k.
\nPeki bug\u00fcn?
\nG\u00fcn\u00fcm\u00fczde \u00e7ok basit masraflarla, basit aparatlarla<\/strong> TV yay\u0131n\u0131 yapmak m\u00fcmk\u00fcn.
\nSosyal medya, TV kanallar\u0131yla dolu.
\nYoksa biz h\u00e2l\u00e2 devletten TV isteme modunda<\/strong> m\u0131y\u0131z?<\/p>\n
\n<\/strong>Geleneksel medya yerini \u00e7oktan sosyal medyaya b\u0131rakt\u0131.
\n<\/strong>Sosyal medya TV\u2019yi taht\u0131ndan indirmek \u00fczere.<\/p>\n
\n<\/strong>\u201cDijital d\u00fcnya h\u0131zla de\u011fi\u015fiyor, bunu art\u0131k herkes biliyor. Yay\u0131nc\u0131l\u0131k en b\u00fcy\u00fck de\u011fi\u015fikli\u011fe u\u011frayan sekt\u00f6r. Gazete, dergi, TV ve radyo yay\u0131nc\u0131l\u0131\u011f\u0131<\/strong> en \u00e7ok de\u011fi\u015fimin g\u00f6r\u00fcld\u00fc\u011f\u00fc alan. Kendini g\u00fcncellemeyen, ayak uyduramayan devler art\u0131k aram\u0131zda de\u011fil. Bu s\u00fcre\u00e7 bir s\u00fcre daha devam edecek.\u201d
\n\u201cKlasik anlamda yap\u0131lan TV yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n 2020 y\u0131l\u0131nda bitece\u011fini YouTube CBO\u2019su (Chief Business Officer) Robert Kyncl CES <\/strong>2016\u2019da yapt\u0131\u011f\u0131 bir konu\u015fmada a\u00e7\u0131klad\u0131. TV yay\u0131nlar\u0131n\u0131n bitmesindeki en b\u00fcy\u00fck etken olan YouTube\u2019un \u00fcst d\u00fczey y\u00f6neticisinden bu tarihi duymak bence \u00e7ok \u00f6nemli\u2026 D\u00f6rt y\u0131l sonras\u0131ndan bahsediyoruz. \u00c7ok iddial\u0131\u2026 Belki bizim \u00fclkemizde 2025 olur ama sonunda olaca\u011f\u0131 bence kesin.
\nRobert Kyncl<\/strong> konu\u015fmas\u0131nda \u00f6yle bir rakam verdi ki, 2020\u2019yi neden s\u00f6yledi\u011fini anlamak g\u00fc\u00e7 de\u011fil. ABD\u2019de sadece ge\u00e7en y\u0131l\u0131n ikinci \u00e7eyre\u011finde 600 bin ki\u015fi<\/strong> dijital video servislerine ge\u00e7mek i\u00e7in geleneksel kablolu televizyon anla\u015fmalar\u0131n\u0131 feshetmi\u015f. Kyncl, 2020\u2019de internet trafi\u011finin y\u00fczde 90\u2019\u0131n\u0131n video kaynakl\u0131 olaca\u011f\u0131 ve t\u00fcm video i\u00e7eri\u011finin y\u00fczde 75\u2019inin internet kaynakl\u0131 <\/strong>olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcnde bulunmu\u015f. \u00dcstelik bu trendin ritmik bir art\u0131\u015f ile de\u011fil katlanarak b\u00fcy\u00fcyece\u011fini belirtiyor.\u201d<\/p>\n
\n<\/strong>Art\u0131k, k\u00fclt\u00fcrel yay\u0131nlarla g\u00f6z dolduran TV yay\u0131n\u0131 yapamama bahanemiz<\/strong> kalmad\u0131!
\nFarkl\u0131 mecralarla \u00e7ok da g\u00fczel yay\u0131nlar yapabiliriz.
\n<\/strong>Umar\u0131m daha fazla ge\u00e7 kalmadan yeni \u015fartlar gere\u011fi g\u00fc\u00e7l\u00fc TV\u2019lerimiz<\/strong> olur.
\nBu sayede soluksuz kalan k\u00fclt\u00fcr\u00fcm\u00fcz, derin bir nefes al\u0131r.<\/p>\n