{"id":2174,"date":"2019-02-22T16:59:50","date_gmt":"2019-02-22T16:59:50","guid":{"rendered":"http:\/\/circassiancenter.com\/tr\/?p=2174"},"modified":"2019-02-22T16:59:50","modified_gmt":"2019-02-22T16:59:50","slug":"parayla-saadet-olur-mu","status":"publish","type":"post","link":"https:\/\/www.circassiancenter.com\/tr\/parayla-saadet-olur-mu\/","title":{"rendered":"PARAYLA SAADET OLUR MU?"},"content":{"rendered":"

TLETSERUK Nahit Serbes<\/strong>
\n<\/span><\/span> 05<\/span><\/span>.12.<\/span>2011<\/span><\/p>\n

Hepimiz para kazanmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz ama tek ba\u015f\u0131na para kazanmak yetmiyor. \u0130nsanlar daha fazlas\u0131n\u0131 istiyorlar ve \u00e7al\u0131\u015ft\u0131klar\u0131 yerlerden ba\u015fka \u015feyler de bekliyorlar.<\/p>\n

\u2022 \u00d6ncelikle \u0130nsan\u0131n vicdan\u0131n\u0131 zedeleyen i\u015flerin yap\u0131lmad\u0131\u011f\u0131, do\u011fay\u0131 kirletmeyen, devlete vergisini veren bir \u015firkette \u00e7al\u0131\u015fmak istiyor, insan.<\/p>\n

\u2022 Karar al\u0131rken \u00e7al\u0131\u015fanlara da s\u00f6z hakk\u0131 tan\u0131yan bir i\u015f yerinde \u00e7al\u0131\u015fmak istiyor.<\/p>\n

\u0130\u015fler daha yarat\u0131c\u0131 ve esnek hale gelince insanlar\u0131n \u00e7al\u0131\u015fma hayat\u0131ndan beklentileri de\u011fi\u015fti.<\/p>\n

Sahip olduklar\u0131 niteliklere k\u0131yasla daha az gelir elde etmelerine ra\u011fmen yapt\u0131klar\u0131 i\u015fi sevdikleri i\u00e7in yapmaya devam eden bir\u00e7ok insan var. Bu insanlar yapt\u0131klar\u0131 i\u015fte \u00f6yle bir anlam buluyorlar ki i\u015fin kendisi \u00f6d\u00fcl haline gelebiliyor.<\/p>\n

Di\u011fer taraftan \u00f6d\u00fcl ve cezayla insan \u00e7al\u0131\u015ft\u0131rmak giderek zorla\u015f\u0131yor. Koyulan \u00f6d\u00fcller cazibesini yitiriyor, cezalar az geliyor. \u0130nsanlar \u00f6d\u00fcl ve cezaya ba\u011f\u0131ml\u0131 hale geldik\u00e7e i\u015f yapmaya g\u00f6n\u00fcll\u00fc olmuyorlar. Kimse \u201cekstra\u201d geliri olmayan i\u015fi de yapmak istemiyor.<\/p>\n

\u00d6d\u00fcl ve ceza odakl\u0131 i\u015fyerleri, \u00e7al\u0131\u015fanlar \u00fczerindeki kontrol\u00fc her ge\u00e7en g\u00fcn daha fazla art\u0131r\u0131rken \u00e7al\u0131\u015fanlar da daha \u201czeki ve yarat\u0131c\u0131\u201d aldatma y\u00f6ntemleri buluyorlar. \u00d6d\u00fcl ve cezan\u0131n dozu artt\u0131k\u00e7a i\u015f ahlak\u0131 yozla\u015f\u0131yor.<\/p>\n

Daniel Pink<\/b>, 2008 y\u0131l\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z k\u00fcresel finans krizinin nedenlerinin ba\u015f\u0131nda, \u00f6d\u00fcl-ceza sisteminin oldu\u011funu s\u00f6yl\u00fcyor. Pink\u2019e g\u00f6re, \u00fcst d\u00fczey finans y\u00f6neticilerine verilen y\u00fcksek primler, onlar\u0131n ahlak d\u0131\u015f\u0131 davranmalar\u0131na yol a\u00e7t\u0131. Para, bizim ba\u015fkalar\u0131 i\u00e7in harcad\u0131\u011f\u0131m\u0131z zaman\u0131n ve katt\u0131\u011f\u0131m\u0131z de\u011ferin kar\u015f\u0131l\u0131\u011f\u0131d\u0131r. Para bir \u201chak \u00f6l\u00e7\u00fcs\u00fcd\u00fcr.\u201d<\/p>\n

Fakat para her \u015feyi sat\u0131n alamaz. Paran\u0131n de\u011ferini ve \u00f6nemini asla yads\u0131m\u0131yorum; ama \u00e7al\u0131\u015fanlar\u0131n kalbini kazanacak, onlar\u0131 \u015firkete ba\u011flayacak \u015fey asla para de\u011fildir. Onlar\u0131n yapt\u0131klar\u0131 i\u015fi g\u00f6n\u00fclden yapmalar\u0131n\u0131 sa\u011flayacak ortam tek ba\u015f\u0131na parayla yarat\u0131lamaz.<\/p>\n

\u00d6yle ortamlar vard\u0131r ki ne kadar para verirlerse versinler insan bir saniye bile orada durmak istemez. \u0130nsan haks\u0131zl\u0131\u011fa u\u011frad\u0131\u011f\u0131, yapt\u0131klar\u0131n\u0131n be\u011fenilmedi\u011fi, kendisinden daha fazlas\u0131n\u0131 alabilmek i\u00e7in iyi oldu\u011fu zamanlarda bile k\u00f6t\u00fc oldu\u011funu duydu\u011fu, destek yerine azar i\u015fitti\u011fi, sorunlar\u0131n\u0131 anlatmaya cesaret bulamad\u0131\u011f\u0131, hatalara kar\u015f\u0131 ho\u015fg\u00f6r\u00fcn\u00fcn d\u00fc\u015f\u00fck oldu\u011fu \u015firkette, kendi i\u00e7 motivasyonu ne kadar g\u00fc\u00e7l\u00fc olursa olsun fazla kalamaz.<\/p>\n

Harvard \u00dcniversitesi \u00f6\u011fretim g\u00f6revlilerinden otantik liderlik \u00fczerine uzmanla\u015fan Bill George<\/b>, \u00e7\u00f6k\u00fc\u015fe giden \u015firketlerdeki en \u00f6nemli hatan\u0131n sadece \u201crakamlarla y\u00f6netmek\u201d oldu\u011funu s\u00f6yler. Bir \u015firket, ald\u0131\u011f\u0131 t\u00fcm kararlar\u0131 sadece k\u00e2rl\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fcnerek al\u0131rsa uzun d\u00f6nemde ayakta kalamaz.<\/p>\n

\u015eirketlerin k\u00e2rl\u0131l\u0131klar\u0131n\u0131 g\u00f6zetmeleri elbette \u015fartt\u0131r. \u015eirket yapt\u0131\u011f\u0131 i\u015fi yanl\u0131\u015f yap\u0131yorsa k\u00e2r edemez. K\u00e2r etmek, bir \u015firketin “do\u011frular\u0131” yapt\u0131\u011f\u0131n\u0131n kan\u0131t\u0131d\u0131r. Ayr\u0131ca k\u00e2r etmek \u015firketin b\u00fcy\u00fcmesi, yeni yat\u0131r\u0131mlar yapmas\u0131 i\u00e7in birikim yaratmas\u0131 demektir.<\/p>\n

Peter Drucker <\/b>\u201cK\u00e2rl\u0131l\u0131k bir \u015firketin amac\u0131 de\u011fil, o \u015firketin yapt\u0131\u011f\u0131 i\u015fin do\u011fru oldu\u011funu kan\u0131tlayan bir ge\u00e7erlilik testidir.\u201c der.<\/p>\n

Ama \u015firketin k\u00e2r etmeyi s\u00fcrd\u00fcrebilmesi i\u00e7in birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 insanlar\u0131n da \u00e7\u0131kar\u0131n\u0131 d\u00fc\u015f\u00fcnmesi gerekir, aksi takdirde \u015firketin kurdu\u011fu d\u00fczen kal\u0131c\u0131 olmaz.<\/p>\n

\u015eirket, kendi \u00e7\u0131kar\u0131yla \u00e7al\u0131\u015fanlar\u0131n ve i\u015f yapt\u0131\u011f\u0131 di\u011fer kesimlerin \u00e7\u0131karlar\u0131 aras\u0131nda denge kurdu\u011fu zaman kal\u0131c\u0131, s\u00fcrd\u00fcr\u00fclebilir bir d\u00fczen kurabilir.<\/p>\n

\u00c7al\u0131\u015fanlar\u0131n \u00e7\u0131kar\u0131n\u0131 d\u00fc\u015f\u00fcnmek demek onlara sadece parasal \u00f6d\u00fcl vermek de\u011fildir.<\/p>\n

\u015eirketlerin her \u00e7al\u0131\u015fan\u0131 i\u015f g\u00fcc\u00fcnden \u00f6te insan olarak g\u00f6rmesi ve bu insan\u0131n hayatta arad\u0131\u011f\u0131 anlam\u0131 bulaca\u011f\u0131 i\u015f ortam\u0131 yaratmas\u0131 gerekir.
\nKulland\u0131klar\u0131 markalardan kat\u0131ld\u0131klar\u0131 etkinliklere, kurduklar\u0131 sosyal ili\u015fkilerden kendilerine bi\u00e7tikleri rollere kadar hayat\u0131n her alan\u0131nda “anlam” arayan insanlar i\u00e7in para art\u0131k tek ba\u015f\u0131na bir motivasyon arac\u0131 de\u011fildir. \u00c7\u00fcnk\u00fc insanlar belirli geliri elde ettikten sonra \u201cdaha fazla parayla\u201d mutlu olam\u0131yorlar.<\/p>\n

<\/span> Faydalan\u0131lan Kaynak: <\/b>Temel Aksoy Marketing Blog<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TLETSERUK Nahit Serbes 05.12.2011 Hepimiz para kazanmak için çalışıyoruz ama tek başına para kazanmak yetmiyor. İnsanlar daha fazlasını istiyorlar ve çalıştıkları yerlerden başka şeyler de bekliyorlar. • Öncelikle İnsanın vicdanını zedeleyen işlerin yapılmadığı, doğayı kirletmeyen, devlete vergisini veren bir şirkette çalışmak istiyor, insan. • Karar alırken çalışanlara da söz hakkı tanıyan bir iş yerinde çalışmak […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[103],"tags":[],"class_list":["post-2174","post","type-post","status-publish","format-standard","hentry","category-yazarlar-tletseruk-nahit-serbes","entry"],"_links":{"self":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/2174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/comments?post=2174"}],"version-history":[{"count":1,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/2174\/revisions"}],"predecessor-version":[{"id":2175,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/posts\/2174\/revisions\/2175"}],"wp:attachment":[{"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/media?parent=2174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/categories?post=2174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.circassiancenter.com\/tr\/wp-json\/wp\/v2\/tags?post=2174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}